Pemberdayaan Digital Marketing untuk Meningkatkan Omzet Usaha pada UMKM Ayya Farm

Putu Adi Guna Permana; Putu Devi Novayanti; Ni Luh Gede Pivin Suwirmayanti; Ni Putu Nanik Hendayanti

doi:10.21154/amaluna.v2i1.2175

Putu Adi Guna Permana Institut Teknologi dan Bisnis STIKOM Bali, Indonesia
Putu Devi Novayanti Institut Teknologi dan Bisnis STIKOM Bali, Indonesia
Ni Luh Gede Pivin Suwirmayanti Institut Teknologi dan Bisnis STIKOM Bali, Indonesia
Ni Putu Nanik Hendayanti Institut Teknologi dan Bisnis STIKOM Bali

DOI: https://doi.org/10.21154/amaluna.v2i1.2175

Keywords: Digital marketing, Frozen food, MSMEs, Social media, Turnover

Abstract

MSMEs are one of the businesses that many people are involved in because they have minimal and affordable capital. MSMEs Lele Bumbu Kuning Ayya Farm, which is a community empowerment partner in this activity, is a frozen food business located in Lingk. Delod Pempatan Abianbase. Lele Bumbu Kuning Ayya Farm is run by its owner, I Nyoman Suta Darmayasa. Partners admit that they have been running this business for about three years. Based on the partner's production conditions, the problem found with Ayya Farm's partners is that, from a marketing point of view, partners do not yet have social media that can expand their market reach. Based on the description of the problem, community empowerment activities are carried out for partners in terms of digital-based marketing, namely in the form of social media. Social media training, which can later be used to expand partner marketing reach. The results of this study show that partners already have Facebook and Instagram social media accounts, which are used specifically for marketing the business they are running.

Author Biography

Putu Adi Guna Permana , Institut Teknologi dan Bisnis STIKOM Bali, Indonesia